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Cultural intelligence (CQ)

Great leadership isn’t about authority
—it’s about cultural intelligence.
Leverage differences to drive innovation
and growth.

What is Cultural Intelligence?

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Cultural intelligence (CQ) is the highest level of cross-cultural capability—it’s the ability to strategically apply cultural knowledge to lead, collaborate, and innovate in diverse settings. While cultural awareness and competence are steps in the process, CQ is what enables true cultural fluency.

“Cultural intelligence is the capability to function effectively in culturally diverse settings by leveraging cultural differences to achieve success.” — Dr. David Livermore, Cultural Intelligence Center

Why It’s Important

 

Organizations with high CQ outperform competitors by harnessing diversity as a strength.

  • For leaders: Turns cultural differences into a strategic advantage.

  • For employees & team members: Improves leadership potential and career growth in a globalized world.

  • For clients & customers: Drives inclusive innovation and customer engagement.

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Real-World Example

 

Industry: Hospitality
A global hotel chain struggles to standardize customer service across regions without losing local authenticity. A CQ-trained regional manager adapts service protocols to align with cultural expectations while maintaining brand consistency, leading to higher customer satisfaction scores.

How to build your cq

At Tough Convos, we believe building Cultural Intelligence (CQ) starts from within. By uncovering your own cultural DNA and embracing the perspectives of others, you can foster authentic connections across differences. Our two-stage approach empowers individuals and teams to cultivate curiosity, navigate discomfort, and champion inclusivity in every interaction.

2 Stages 2 CQ (2).png

Further Reading

 

Explore our blogs on cultural intelligence:


🔹 Cultural Intelligence (CQ): What Is It and Why Is It Important?

  • Description: This piece delves into the concept of cultural intelligence, discussing its significance in adapting to diverse cultural contexts and how it extends beyond mere awareness or competence.​​


🔹 How to Increase Your CQ with the CultureQ Framework

  • Description: This article explores two central pillars of cultural intelligence (CQ). It guides you through uncovering your cultural DNA via deep personal examination and offers strategies to enhance your CQ.​

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